A branding campaign for a Vietnam-based educational organization providing study-abroad programs for inner-city students aged 8 to 15.

As a newly established brand, Yeah Camp needs a logo and identity that captivate parents and connect with children through a vibrant, contemporary design. The hot air balloon symbolizes magical, hopeful adventures while maintaining professionalism. Yeah Camp’s message emphasizes empowerment, confidence, joy, fun, and trustworthiness, delivering an exceptional educational exchange program that builds strong client trust with parents.

Merriweather’s serif typeface conveys trust and professionalism, enhancing the brand’s promise of exceptional educational service.

The warm orange in the color palette symbolizes joy, enthusiasm, and optimism, while the deep blue represents trust, wisdom, and intelligence, evoking images of the sky, sea, and a bright, hopeful sun.

To launch the new brand in time for summer 2018, a complete set of deliverables was provided, including a stationery suite, email templates, a presentation deck, and bilingual print flyers (English and Vietnamese).

Following the launch, the client successfully hosted their first camp in Singapore, marking the start of their journey. Since then, Yeah Camp has continued to build trust and organize annual summer trips, inspiring children to embrace learning and new adventures.

Photo Credit: Yeah Camp

Project Summary

Client:

Yeah Camp is a Vietnam-based summer exchange program organization that provides abroad educational camps for Vietnamese inner-city and countryside students to explore their passion, develop life experiences, and get connected with other fellow students.

Contact Person:

Paula Vo, Co-founder of Yeah Camp

Deliverables:

Visual identity and collateral marketing materials